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BUILD A BRIGHTER FUTURE

Create, capture, and deliver greater value for your customers and business through innovation.

Innovation is for Everyone

Innovation isn't just for big businesses or tech companies. With the right approach, it can be accessible and create a meaningful impact for your business- learn why innovation matters and how it can drive growth.
Service Innovation

Service Innovation  

Create value in new ways for consumers & profit

Why It Matters Now

The market is evolving. Customer demands and expectations are shifting, and new behaviors are emerging. Technology advancements continually reshape what people want and expand what’s possible. Competition constantly grows and raises the bar with fresh offerings. Service innovation helps you stay relevant and grow; it's the difference between reacting to change to survive and leading change to thrive.

 

Key Benefits

  • Grow through new revenue streams and customer segments

  • Stand out in a crowded market with unique offerings that break the status quo

  • Capitalize on emerging opportunities, trends, and unmet needs

Move from ideas to action

Process & Outcomes

Through structured, collaborative workshops, I help your team uncover opportunities for new services and ways to create value. We blend your team's collective knowledge, insights, and imagination to spark ideas, reimagine what’s possible, and strategically design what's next.

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Together, we:

  • Identify unmet consumer needs, challenges, and opportunities 

  • Define possibilities for new service offerings or business models

  • Design solutions that benefit customers and your bottom line 

  • Align your team around a shared vision and create a path to move forward

Create offerings that are differentiated and deeply valued
Discover what’s possible for today and tomorrow


 

Innovation isn't luck, it's a process

Transform ordinary interactions into extraordinary experiences that create loyal advocates for your brand

Raving Fans
Raving Fans

Customer Experience

Turn Customers into Passionate Brand Advocates through Exceptional Experiences

Get to Know Us

Exceptional experiences don't happen by accident; they're designed. Move beyond transactions and craft emotional connections and moments your clients will remember. This hands-on workshop series empowers your team to design experiences that generate authentic enthusiasm, strengthen loyalty, and turn clients into advocates who fuel your growth through word of mouth.

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Through interactive sessions, your team will be guided to:

  • Gain Deep Customer Insights: Develop a profound understanding of customers, uncovering their needs, desires, and challenges to spark fresh perspectives and innovative ideas for creating exceptional experiences

  • Create Wow Moments: Prioritize the most impactful moments to eliminate frustrations and deliver delightful experiences to turn customers into raving fans

  • Build an Actionable Plan: Move from ideas to execution with a practical plan

  • Measure and Improve: Establish key metrics and feedback loops to monitor progress, ensuring continuous improvement in customer satisfaction 

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Exceptional customer experience isn't just good service- it's smart business. Build experiences worth talking about and turn clients into loyal fans and advocates.

Insights & Ideas for Innovation

Insights & Ideas Series

Spark Series

Explore trends shaping what’s next​

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Spark Sessions are hour-long gatherings designed to build awareness, fresh thinking, and spark inspiration. Each session dives into a megatrend—why it’s emerging, how consumer behavior/expectations are evolving, how businesses are responding, and how the shift might impact your company. It’s a space for your team to learn and imagine opportunities for both now and in the future. 

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Held every other month, these sessions create a steady rhythm of learning and conversation, helping your team stay connected to the bigger picture, maintain a consistent pulse in a rapidly changing world, and nurture a mindset of innovation.

Spark Series &
Strategic Ideation

Strategic Ideation

Expand your thinking for big-picture opportunities & evolution​

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For visionary business owners and CEOs, Strategic Ideation Sessions combine strategy and creativity to help you think in new ways. Think of these monthly sessions as your dedicated space to challenge the status quo and explore different opportunities.

 

Through structured ideation and strategic dialogue, these sessions help fuel creativity, broaden your perspective, and cultivate thought for innovation.

Position your Business for Future Success with Scenario Planning

Scenario Planning
Learn the benefits of scenario planning and how it equips your business to anticipate change, explore possibilities, and confidently move toward the future you want to create.

Scenario Planning

Get to Know Us

Anticipate challenges, seize opportunities, and build resilient strategies for long-term success.

In today's fast-changing market, scenario planning prepares you for multiple possible futures. By exploring various scenarios, we can identify emerging risks and opportunities to develop proactive strategies that position your business for success.

 

Through collaborative workshops (held remotely), we’ll explore key drivers shaping your industry, stress-test your business model, and determine actionable steps to move forward.

 

This process helps you think outside the status quo, fosters adaptability, and gives you the foresight to respond to change, maintain your competitive edge, and uncover new ways to meet future customer needs/desires.

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Prepare Today to Thrive Tomorrow

Curious about what's possible?

Book a discovery call to explore how we might work together.

Meet

Ashley Brodfuehrer

"I help businesses unlock their potential and achieve growth through innovation. My aim is to help you discover opportunities and create a brighter future.”

Ashley Brodfuehrer brand strategy consultant
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The path to a brighter future starts today

Ashley Brodfuehrer, Brand Strategy Consultant, Brand Consultant, Bright Brands, Remote, Michigan, Detroit, Washington DC, USA
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