My Story

My career began in brand marketing, working with Lexus in Los Angeles and later joining Toyota in Sydney, where I received corporate sponsorship for being a “highly skilled professional”. As digital technology advanced, I recognized the growing amount of data available and the need for analytical and technical understanding for business, which led me to pursue a Master's in Business Analytics & Big Data at IE Business School in Madrid. In addition to its strong academic merit, I chose IE for its blend of business, entrepreneurship, and innovation– a combination exactly up my alley! During my studies, I excelled in courses that merged technology with business and entrepreneurial thinking, which led me to win an AI Innovation Challenge presented by IBM. Following graduation, I decided to pursue my interest in entrepreneurship and innovation and developed a startup concept and business model that the Spanish government recognized as being innovative for the country and they granted me an entrepreneurship visa.

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As I built my professional path in Spain, I also developed fluency in Spanish and continued advising businesses as a brand strategy consultant, helping leaders clarify positioning, identify growth opportunities, strengthen business models, and translate insight into practical strategy.

To deepen my expertise, I returned to IE Business School, earning certifications in Innovation for Growth, Disruptive Thinking, Innovation Management, Digital Business Models, Customer Centricity, Extended Reality (augmented/virtual/mixed reality), and Generative AI for Enterprise Value– for a truly holistic understanding that empowers me to lead teams through all facets of innovation.

I'm passionate about creating value in new ways for both the consumer and the business.